The first ever true UMI is born!
I just want to inform you that the new version of Squace went live a few days ago. We now have the first service to illustrate the strength of the Universal Mobile Interface, UMI, concept. Hopefully more services will follow, but presently this is to my knowledge the only service that can be regarded as an UMI. The new version of the client already runs on about 1000 different phone models. For further information about the service and to down load please visit the Squace site.
What is it then that makes Squace a UMI and why will this release the potential of the mobile Internet? The new version of Squace has the capability to act as the mobile desk top comprising most key services, such as messaging, calling, web links and applications. It does so independently of operator and device and is fully controlled and customised by the user. In addition, it is also very easy to integrate existing web services or create mobile services enabling long tail content going mobile. Compared to the previous version of the Squace service, launched in the spring of 2008, the whole Internet is now available and there is also direct access to applications. The user interface has become even more intuitive. The number of clicks to whatever content or applications, the individual may prefer, are fewer than ever. The viral potential of Squace, being a fully operator and device independent service connecting all users, will be really interesting to follow. We are now in a similar position compared to the early days of the Internet with the position to experience massive peer to peer distribution of content, but this time in the mobile space and now including more or less the whole population on this globe, not just those having a PC. Exiting!
The new version of Squace certainly holds a huge potential and with more integrated content and applications this may be a key mile stone within the development of the mobile Internet. However, what this type of UMI service does is to fully integrate the mobile and the fixed Internet. This is making the mobile what it should have become a long time ago, just another window or access point to the Internet and its services. Well done!
Here are some examples:
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