The Mobile Internet is dead – long live the Internet!
I think it’s time to stop using the term “mobile Internet”. In the early days of mobile Internet services, these were in WAP or similar formats, and usually within a separate universe compared to ordinary online Internet services. With increased bandwidth and capacity of the mobile devices the mobile and online versions have gradually converged. Today most content accessed through the mobile is technically integrated with the online web platforms, but often adjusted to the limitation of the mobile.
The mobile has become an additional access point to more or less any Internet service. We are referring to services “in the cloud” independent of access point and ordinary web services are increasingly viewed directly on more advanced phones such as the iPhone, parsed into a more mobile friendly format or through an app. What is then the difference between the “mobile Internet” and Internet? Well, there’s actually no difference as it is all one and the same Internet accessed and viewed through the computer, the mobile or, soon also to a high extent, the TV. However, there is still a need to adjust the content depending on context and device where the computer probably will be the exception compared to other devices, as it’s the only one with a full size key board.