“The concept of a universal mobile interface is appealing for many reasons. The independence it affords from tie-in to specific vendors, platforms, and distribution mechanisms will appeal to all those who prefer an open environment. For the B2B environment it is the potential to increase the return on investment and to get to market as broadly and as quickly as possible. Ovum is particularly supportive of the elimination of the boundary between the use of desk-bound Internet usage and that of all forms of mobile device,” concludes Ovum in their new report analysing the UMI concept and in particular the Squace service.
In their further analysis regarding the need for a Universal Mobile Interface they state: “If the mobile device is set to become the primary personal window into the Internet then all the issues regarding delivery of content and transparent availability of applications, and the ability to switch devices, suppliers, and operators becomes critical. It is quite possible that user communities will be happy enough to exist in a world that’s owned by a supplier that they trust, but in the end this limitation on freedom of choice is likely to slow down the widespread deployment of new and innovative features and content as developers struggle to keep up with all the varying platform requirements. The user community is rapidly getting to grips with the concept of cloud/server-based computing and the fact that they do not need to retain content locally if they are always connected to the Internet at realistic bandwidth. The idea that they could have one common interface that was under their control and available on any device they chose, regardless of the operator, platform, or hardware manufacturer becomes very attractive indeed – that is, as long as that interface supported the sort of rich environment that the current ecosystems can support. For those involved in the development and distribution of content, the degree of uniformity and the ease of deployment are obviously critical. Over the next few years we expect to see a major increase in the way users are targeted by mobile marketing, suggesting appropriate offers to them based on their profile and their location. A universal mobile interface would be very advantageous to those supporting that need.”
The full report is availed to download for free.